Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay

Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay

We present the results of a study designed to measure the impact of interruptive advertising on consumers' willingness to pay for products bearing the advertiser's brand. Subjects participating in a controlled experiment were exposed to ads that diverted their attention from a computer game they were testing. We measured subjects' willingness to pay for a good associated with the advertised bra...

Effects of Online Recommendations on Consumers' Willingness to Pay

We present the results of two controlled behavioral studies on the effects of online recommendations on consumers’ economic behavior. In the first study, we found strong evidence that participants’ willingness to pay was significantly affected by randomly assigned song recommendations, even when controlling for participants’ preferences and demographics. In the second study, we presented partic...

Anchoring Effects on Consumers’ Willingness-to-Pay and Willingness-to-Accept

Investigating Consumers' Willingness to Pay for Organic Green Chicken in Iran (Case Study: Rasht City)

Health and safety are important factors in today’s life. Most of studies show that consuming the chicken that has anti biotic caused different diseases like digestive vessel cancer. Attention to controlled use of antibiotics can play a key role in society health which considered in the production of green chicken. Planning for increasing the production of mentioned chicken needs the investigati...

Factors Affecting the Willingness of Consumers to Pay for Electric Cars in the Country

Increasing environmental pollution from fuel vehicle and limited fossil fuel resources have increased tendency to produce electric vehicles. In Iran, the use of electric vehicles requires further study in the field of supply and demand for this product. Regardless of the supply issue, the use of electric vehicles requires a better understanding of the needs, wants and tastes of consumers. In th...